About us

Meet Our Executive Leaders

Carlos Otero, MBA

Marketing and Business Intelligence

14+ Years of Marketing and Market Research experience, Carlos is a hands-on leader dedicated to help growing brands thrive. His expertise include Marketing strategy development and execution, team building and collaboration, guest and employee engagement retention and data-driven decision making.

Meet our Leaders

Giovanni Mascia,

Head of Operations

Brings over a decade of restaurant expertise, multi-unit management, focusing on BOH and FOH customer service and lean management operations for sustainable growth with a proven track record of restaurant operation restorations.

Carlos Otero

Marketing & Business Intelligence

Multicultural Brand Management | Business Intelligence Planning | Digital Marketing | Business Development | Multi Industry expertise in Hospitality - Food & Beverage | Executive Leadership Coaching

As a seasoned bilingual marketing expert, Carlos Otero brings a unique dynamic blend of creativity, strategic thinking, and analytical prowess to drive business growth. With a rich background in global corporations such as Coca-Cola, Unilever, Gallup, and Euromonitor, Carlos has developed a passion for fostering collaborative environments that boost employee engagement and retention.

By leveraging Carlos' expertise, businesses can expect innovative marketing solutions, enhanced team collaboration, and sustainable growth. Carlos’s passion is to be able to support teamwork effectively and efficiently creating healthy, fun, and collaborative environments that will engage employees avoiding costly turnover and waste. He is a “hands-on” individual ready to help align your operations and develop, lead, and execute all marketing initiatives for your growing brand.

Marketing Expertise: Carlos has extensive experience in brand management, strategic planning, and digital marketing across various industries, including hospitality and food & beverage.

Leadership and Collaboration: He excels in creating engaging environments that promote teamwork and reduce turnover, with strong project management skills and a knack for integrating tech and restaurant back end software and applications.

Tailored Strategies: Carlos enjoys customizing marketing strategies for individual restaurant locations, support you manage third-party agencies and delivery relationships, and most importantly ensure all marketing efforts align with your brand architecture values and goals.

New Store Openings & Local Marketing: Help Develop and execute marketing strategies for new store openings and address individual restaurant location specific needs to tailor marketing efforts and events to each community area.

Key areas of expertise include:

Marketing Strategy & Execution

• Use market research and business intelligence expertise to understand and champion your unique value proposition into a compelling brand architecture that ensures alignment of all marketing efforts with your restaurant brand.

• Guide and provide support to the restaurant-level management team to create engaging social media content that reflects the brand’s personality.

• Identifies opportunities to drive traffic and build brand awareness through grassroots marketing efforts.

Digital Marketing & SEO/SEM

• Establish plans for an integrated SEO/SEM digital marketing optimization strategies and select adequate analytical tools that will help a strong pay-per-click ad placement through Google - Meta Ads and maximize use of all key social media platforms and influencers to increase both organic and paid visibility.

• Unleash collaboration with internal teams, leadership, or external partners and creative agencies to develop materials, campaign plans, and promotions to achieve financial and growth objectives that align with your brand positioning.

Performance Analysis & Reporting

• Organize your dashboard of KPI’s to provide monthly, quarterly, and annual reports for all sales and marketing objectives, identifying opportunities and optimizations. Measures all marketing efforts to ensure alignment with ROI methodologies and follows up to monitor effectiveness.

Marketing Operations & Management

• Manage your content calendar across all traditional and digital marketing channels, working in advance to optimize the effectiveness of campaigns, monitoring all digital activity to stay engaged, maintain awareness, and coordinate potential actions.

• Focus your rewards program, ensuring its alignment with marketing goals and identifying opportunities to grow membership, engagement, and traffic to your location.

• Manage efficiently third-party delivery (3PD) relationships with Uber Eats and DoorDash, including working close with Operations in the optimization of the online menu, pricing strategy, and “platform” promotional spending.

Giovanni Mascia

COO, Head of Operations

Key areas of expertise include:

• Strategic Operational Leadership Experience: Expertise in auditing and driving business success through effective communication, strategic planning, and innovative solutions.

• New restaurant openings: Opening project management to establish sound business practices, ensure quality outcomes, and optimize resource allocation.

• Hiring, training, coaching: Developing restaurant management teams and staff members to cultivate a culture of excellence and accountability.

• Policy Development & Implementation: Create and enforce policies, procedures, and training programs to drive compliance and excellence. Conduct regular performance evaluations and identify opportunities for growth and development.

• Financial Management: Develop and manage budgets, analyze P&L profitability, and implement cost-saving initiatives.

• Innovation, Growth & Special Events: Project management and implementation of events, new product launch, menus, promotions, and technologies to stay competitive.

• Talent Development & Leadership: Foster a positive work environment, promote teamwork, and develop future leaders.

• Regulatory Compliance: Ensure high standards of health, sanitation, and regulatory readiness.

Giovanni Mascia

Head of Operations

Gio brings over a decade of restaurant expertise, focusing on customer service and sustainable growth with a proven track record of profitability and strategic innovation.

Project Planning |Business Process Development |Cost Control & Profitability |FOH & BOH Lean Operations |Training & Learning Management System |Supply Chain Management |Customer Service

Giovanni brings a unique blend of operational expertise, strategic thinking, and cultural adaptability. A seasoned restaurant professional with over 10 years of experience in restaurant operations focusing on customer service and sustainable growth. He has a proven track record of consistent profit achievements and is recognized for his creative and strategic analytical approach. Giovanni started and spent nearly 9 years at an international Spanish food chain restaurant in Washington DC, later moving to manage upscale restaurants in Chicago and bringing expertise to opening new concepts and restoring operations in the Miami area progressing from his humble beginning as a student in Hospitality Management; from server all the way up to General Manager.

Giovanni holds a Summa Cum Laude degree in Hospitality Restaurant Management and has several industry-related certifications such as Food & Beverage Manager and diverse restaurant software applications. He is a US citizen with a multicultural background, fluent in English, Spanish, and Italian, making him ideal for collaborating with diverse teams and customers.

Gio helped transformed our restaurant operations with his expertise in lean management and agile approach, he helped us organize inventories process, reduce cost, implementing restaurant best practices and training programs to reduce waste, enhanced productivity, impacting guest satisfaction and increasing traffic significantly with positive reviews within months.

Nilza Cantua Washington DC

Carlos lead the McDonald's group for Coca-Cola and helped identify key improvement areas, bridge marketing and operational gaps with tailored activities, optimizing marketing budgets and implementing clever employee strategies that truly made a difference with our strategic valuable partner across of multi-operations units.

Mary Cordero, Miami FL

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